Điện máy XANH Integrates AI Chatbot for Effective Sales on Website

Knowledge Base
January 08, 2025
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In an increasingly competitive retail market, shifting from traditional to online models, AI Chatbots have become not just a support tool but the "backbone" in enhancing customer experience and boosting sales effectiveness. Điện máy XANH, one of the largest retail brands in Vietnam, has fully recognized the importance of integrating AI Chatbots into its operational process.

To bring this vision to life, the company has partnered with EasychatGPT, one of the leading AI chatbot solutions, to develop a powerful chatbot system for its website, aimed at best serving customer needs in the rapidly growing online shopping landscape.

1. Điện máy XANH – The Leading Retail Empire in Vietnam

Mobile World Investment Corporation (MWG) is the leading retail conglomerate in Vietnam, owning prominent brands such as Điện máy XANH, Thế Giới Di Động, Bach Hoa Xanh, and An Khang Pharmacy. With over 4,500 stores nationwide, MWG is always at the forefront of applying new technologies in its retail operations, from inventory management to customer service, ensuring the best possible experiences for consumers.

Điện máy XANH – A pioneer in the electronics retail industry, providing a wide range of electronic and household products

Along with warranty and repair services, has been a leader not only in the appliance sector but also in applying technology to retail, especially through its successful shift to online sales channels.

Workforce and Customer Service Efficiency Challenges

Điện máy XANH has a large customer support team, but in the context of a vast customer data pool and increasing support requests, maintaining service quality has become a challenge. The call center and customer service staff struggle to handle a constant volume of requests, leading to overload and potential impacts on customer satisfaction.

Optimizing Workforce and Reducing Pressure on Customer Support

According to a study by Accenture, 83% of customers expect personalized experiences from brands, but only 23% of companies are capable of meeting this demand through traditional channels. This creates a significant gap between customer expectations and business capabilities, especially as online shopping continues to rise in popularity.

Transition to an Online Business Model

Online shopping has become the dominant consumption model, not just a trend. This shift demands that Điện máy XANH optimize customer service processes through online channels. Today’s customers expect instant responses, easy product searches, and immediate service experiences, rather than waiting through traditional phone calls. This is why AI Chatbots have become an essential solution.

According to McKinsey & Company, AI technology is transforming how businesses interact with customers. Implementing AI Chatbots can increase operational efficiency by up to 30% and reduce customer service costs by up to 25%. Điện máy XANH recognized this potential and sought a strategic partner capable of implementing an effective AI Chatbot solution.

A Pioneer Position in AI Application

Điện máy XANH is not just a retailer, but also a leader in leveraging technology to optimize customer experiences. The use of AI-powered chatbots allows customers to quickly search for products, compare prices, and access promotions without needing to communicate directly with staff. This marks a pioneering step in integrating technology into the sales and customer care process.

3. Breakthrough Solution with EasychatGPT – Enhancing Customer Service with AI Chatbots

EasychatGPT collaborated with Điện máy XANH to develop a comprehensive AI Chatbot solution, addressing customer service needs and boosting online sales capabilities. The solution from EasychatGPT not only solves current challenges but also anticipates and adapts to future customer demands.

Handling Large-Scale Data

One of the critical factors enabling the chatbot to operate effectively is its ability to handle massive customer data. EasychatGPT helped Điện máy XANH standardize and optimize data from various sources, ensuring that the chatbot provides accurate and timely information about products, promotions, and customer data. Big data analytics allows businesses to better understand customer needs and deliver services and products at the right time.

Integration with CRM Systems

The AI Chatbot from EasychatGPT is integrated with Điện máy XANH’s CRM system, synchronizing order information and customer support tickets. This integration optimizes internal workflows, reduces errors, and improves response times to customer inquiries, saving time and resources significantly.

Enhancing Conversion Rates

With the deployment of the AI Chatbot, Điện máy XANH has seen a significant increase in its website conversion rates. The virtual assistant not only helps customers quickly find products but also supports the purchasing decision process, thereby improving conversion rates on the online platform. The chatbot helps save time and enhances the online shopping experience, particularly during peak shopping periods.

In the future, EasychatGPT will continue to evolve to further personalize the shopping experience for each customer

Features such as points systems, custom promotions, and enhanced support services will be deeply integrated, improving the user experience and increasing long-term customer value for the brand.

>>> Read more: Challenges and opportunities in implementing artificial intelligence (AI) technology

4. Continuous Refinement to Deliver an Exceptional Shopping Experience for Customers

EasychatGPT not only provides a standard SaaS solution but also continuously works alongside Điện máy XANH to optimize and upgrade the product. Through testing, analysis, and reporting, EasychatGPT helps Điện máy XANH improve customer support efficiency and revenue growth.

After the success with Điện máy XANH, EasychatGPT’s AI Chatbot solution will be expanded to other MWG brands, such as An Khang Pharmacy and Thế Giới Di Động, further enhancing customer experiences and delivering real value to partners.

Customers not only see immediate value from using AI Chatbots for customer support but also recognize the innovation and creativity in how Điện máy XANH serves customers online. The application of virtual assistant chatbots truly solidifies Điện máy XANH’s position as a leader in the retail industry.

Tags:
AI chatbot
EasyChatGPT
chat bot ai cho doanh nghiệp
trợ lý ảo chatbot
Điện Máy Xanh